IAMECO are an Irish sustainable and eco-friendly tech company. Our job was to create a new visual identity for their ethical products that reflect the amount of work and time that go into their products. They produce laptops and tablets that are part of a modular system, that can be replaced if they break. Each laptop or tablet is unique as it is made from different recyclable materials and/or thrown away objects such as kitchen sinks. We felt this was an important part to highlight when designing, as each laptop or tablet would uniquely be your own, as well as helping the environment.
We took primary shapes to represent the natural and recycled materials the laptops are made from, concentric circles for wood, an aluminium can and a cardboard box. These became the basis for our visual identity, combined with a bright, cheeky colour scheme.
Visualisation on Billboard
We crafted stickers which were put on the recycled cardboard box to personally tell the customer what recycled items their laptop has been made from, as each one is unique.
We focused on copy and personality early on to give the product a voice. We used captions such as – ‘I’m no ordinary laptop. I’ve solved the problem of moving our technology into an eco friendly future. Using basic things you have used everyday, I’ve recycled and compressed them down to make something new and exciting. I bet you could pick something near you right now and I would be made from it. Remember me?’
Promotional Video